The Natural Jewel & The Jewelry Factory

St. Croix, USVI

Enjoy your achievements as well as your plans.
— Max Ehrmann, Desiderata, Copyright 1952

The Idea

Jewelry For Everyone

Our stores have only two real goals in mind. The first goal is to support our family and our retirement. The second goal is to provide jewelry for everyone at prices that everyone can agree to. We strive to do our best so that your experience is pleasurable. We hope that all of the items we sell end up as your family heirlooms to be passed down for generations. 

Style & Quality

At The Natural Jewel, you will find some of the finest pieces of jewelry available on St. Croix. The Natural Jewel is by no means limited to gold, silver and diamonds like so many other stores on the island. We're proud to offer many excellent and rare treasures, crafted with quality and longevity in mind. 

The Jewelry Factory, on the other hand, is a bit less serious and a bit more awesome and fun. Here, we have silver, druzies, genuine shipwreck treasure, shell jewelry, fashion jewelry and everything else in between. 


100% Handmade

All of our pearls are strung and hand-knotted on the premises. All of our necklaces are designed strung by hand here. Our solid gold and silver hook bracelets are all made by our jeweler on the island.